The Florida Panthers have sold the naming rights to the rink at the BankAtlantic Center to automaker Lexus, the first deal of its kind in the National Hockey League, and only the second one in major league sports, Street & Smith’s SportsBusiness Journal has reported. The only other deal in the majors in which a team has sold naming rights to its playing surface is in Minneapolis, where the Minnesota Vikings in October 2009 signed the Mall of America to a three-year deal, putting its name on the Metrodome…
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April 4th, 2011 
davidguide 
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